Google in China Case Analysis - 1592 Words

Google in China Business Case Analysis Facts of the Case: Key - Stick to the most important facts presented (Point form is expectable ONLY in this section) ââ€" ª Case is based on the negotiation that took place between Google Inc. and the Chinese government to allow their citizens access to Chinese version of Google.com (Google.cn) ââ€" ª Google looking at vast business opportunities in China as a long-term strategy. Due to its population size and market potential, China has become an attractive market for many U.S. and multinational companies ââ€" ª In order to establish a presence in China, Google had to agree to allow Chinese government to censor access to certain sites ââ€" ª Google take great satisfaction in being different from other†¦show more content†¦Ã¢â€" ª Has it become necessary for Google’s top leadership team to revisit decision in light of new information and circumstances? What should we do? Under a lot of pressure to act†¦.soon Inferences: Key - Read between the lines and make some assumptions about the case that are suggested but not explicitly provided (read between the lines) ââ€" ª Decision by Google to select China as its international target at this particular point in their political and social history is suspect, however, in accordance with their long-term global strategy, they could not pass up such a tremendous opportunity ââ€" ª Censorship decision was necessary to maintain their position as global search-engine market leaders and to fend off advances from major competitors such as Yahoo! (who already have an established foothold in China) and Microsoft ââ€" ª Capable of weathering out the storm of criticism without major negative financial implications ââ€" ª In time, entire episode will simply â€Å"blow over† as media moves on to something else ââ€" ª For long-term gain, worth putting up with short-term pain ââ€" ª Actions can be justified if given the proper â€Å"spin† ââ€" ª NoShow MoreRelatedGoogle in China Case Study791 Words   |  4 PagesGOOGLE IN CHINA CASE STUDY Introduction Currently Google faces major issues regarding its operation in China. Google has been faced with the decision to comply with Chinese government regulation and censor its search engine results or take on the human rights approach of freedom of speech and eliminate censorship of searched terms. 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